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Nike’s Story on Retail growth: The big sprint towards customer obsession

Nike undoubtedly is one of the biggest and most successful retail brands in the world that has taken big swings and proves to be a guiding star for many passionate individuals who plan on starting their own retail brands.

You can take big swings if you attract and nurture the right talent who can ride the waves of constant change while being customer centric. Read more to learn what’s in Nike’s DNA when it comes to change and transformation and what lessons can you take from their story.

https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/retail-growth-the-big-sprint-towards-customer-obsession

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