This module critically explores issues of marketing management in the context of Events, Leisure, Tourism and the Creative Industries. It covers some of the essentials of marketing management theory and offers a structured approach to identifying, understanding and solving marketing management problems.

The concepts, principles and frameworks examined in the module apply nationally and internationally to a wide range of organisations and sectors, with a focus in core Events, Leisure, Tourism and the Creative Industries activities.

This core module supports the development of the learner through their engagement with marketing management theory and further develops their prior relevant skills through the application of theory to practice.

It also prepares for and develops an organisational level leadership and/or management role in marketing management. The module draws on a wide-range of academic research and professional experience. It introduces some of the core marketing management concepts and encourages students to develop a critical, analytical approach to solving work-based marketing management issues. Students should be able to develop an awareness of different theoretical perspectives to explore the complexity of marketing management work as rigorously as possible.

The module provides an overview of current academic research, practical industry examples and work-based issues. It encourages students to reflect on current practice and on the role of marketing management in the Events, Leisure, Tourism and the Creative Industries sectors.20 Credits

The module critically explores current issues of project and quality management in the context of Events, Leisure, Tourism and the Creative Industries. Managers and executives at all levels within the Creative Industries sector typically manage projects and deal with quality management issues. The module covers essential concepts and offers key knowledge, skills and a structured approach to identifying, understanding and solving some of the issues of project and quality management. The concepts, principles and frameworks covered, apply both in the UK and internationally, to a range of organisations and sectors, focusing on Events, Leisure, Tourism and the Creative Industries. 20 Credits

The module prepares students to read critically and evaluate their research within their chosen field of study, design and defend a research proposal, and undertake an independent research project, in the form of a follow-up dissertation module This module is core for all students on the MSc International Events, Leisure and Tourism Management programme. It supports students’ understanding of research-informed practice and research design and methodology. It is designed to encourage a reflective approach to research methodology, techniques and approaches suitable to postgraduate study of Events, Leisure, Tourism and the Creative Industries related fields. This module is core for all students on the MSc International Events, Leisure and Tourism Management programme. It supports students’ understanding of research-informed practice and research design and methodology. It is designed to encourage a reflective approach to research methodology, techniques and approaches suitable to postgraduate study of Events, Leisure, Tourism and the Creative Industries related fields. It enables students to critically evaluate and interpret published research papers in academic and professional literature. It equips them with the skills necessary to undertake their own independent research, including – but not limited to – academic research, professional consultancy related projects, fieldwork and so on, by developing their abilities to conceptualise, design, and conduct empirical studies using a variety of methodologies (e.g. quantitative and qualitative). The module is also designed to engage both those who have experience as practitioners in their field and those from a more traditional background, in scholarly research at undergraduate level. Prior to commencing data collection all students will need to secure ethics approval via a form/template in accordance with University regulations. 20 Credits

This module aims to provide learners with a rigorous framework of knowledge and understanding concerning people management that they will need whatever the degree of specialism they choose within their careers in HRM/HRD. It seeks to familiarise learners with major contemporary research evidence on employment and effective approaches to HRM and HRD practice. Research focusing on the links between people management practices and positive organisational outcomes is covered as is research which highlights major contemporary changes and developments in practice. In addition the module introduces the major aims of HRM and HRD and explores how these are achieved in practice in different types of organisations. The module covers the CIPD module Leading, Managing and Developing People together with some of the content of CIPD’s HRM in Context (Contextualising Management). This module also addresses many of the skills areas required by CIPD in its module Developing Skills for Business Leadership, including encouraging learners to develop a strong sense of self-awareness and of their own strengths and weaknesses as managers and colleagues. Thus, the module is also concerned with developing understanding and skills in a number of areas that constitute effectiveness in management, and specifically the management of self and of others. In addition it seeks to help learners to develop and improve a range of definable skills which are pivotal to successful management practice and to effective leadership in particular. These include thinking and decision-making skills and a range of team working and interpersonal skills and others associated with developing personal effectiveness and credibility at work. Digital literacy is addressed in an integrated manner throughout the module. Finally, the module seeks to help learners make the most of their formal programmes of study with the inclusion of key post-graduate level study-skills and aids students in exploring the connection and the implications for - and applications in - professional practice through continuing professional development and personal development planning. 20 Credits

The module presents an overview of the current key issues of Fundraising and Public Relations (PR) in the context of Events, Leisure, Tourism and the broader Creative Industries. This module aims to develop a broad, informed and critical understanding of some of the key and complex issues surrounding fundraising, in Sri Lanka and worldwide. It also examines some key contemporary issues, theoretical and practical perspectives in PR at both national and global levels. Both underpinned by current academic and professional research in Fundraising and PR, to aid students to gain insights into contemporary, academic and applied practices. 20 Credits

The module introduces students to the accounting and finance principles with examples from Events, Leisure, Tourism and the broader Creative Industries sector.It will also provide an overview understanding of how accounting and financial statements capture the value of businesses. It focuses on fundamental accounting/finance concepts, principles and techniques in relation to financial statements analysis. The module explores issues of management accounting techniques and indicatively examines their use in financial management decision making.Finally, the module will explore links, between accounting, financial statement analysis, corporate accounts and financial strategy, using different cases in the context of Events, Leisure, Tourism and the broader Creative Industries, to illuminate understanding.     Aims of the module: 1. To enable students to develop an overview understanding of accounting and finance principles through examples from Events, Leisure, Tourism and the broader Creative Industries sector. 2. To enable students to critically understand the value and usefulness of accounting/financial statements; by focusing on fundamental concepts, principles and techniques in relation to financial statements analysis, through the application of appropriate examples, tools and procedures. 3. To identify issues of financial management and accounting techniques, and how results from such analysis may support the development, measurement and management of decision-making in the context of Events, Leisure, Tourism and the broader Creative Industries sector. 4. To identify and evaluate links between accounting, financial statement analysis, corporate accounts and financial management strategies, in the context of Events, Leisure, Tourism and the broader Creative Industries. 20 Credits

Explore the fast paced environment in which contemporary organisations operate. Scrutinise globalisation and its intricacies such as diversity and cross cultural management in the context of strategic HRM. 20 Credits

The module introduces students to the accounting and finance principles with examples from Events, Leisure, Tourism and the broader Creative Industries sector.It will also provide an overview understanding of how accounting and financial statements capture the value of businesses. It focuses on fundamental accounting/finance concepts, principles and techniques in relation to financial statements analysis. The module explores issues of management accounting techniques and indicatively examines their use in financial management decision making.Finally, the module will explore links, between accounting, financial statement analysis, corporate accounts and financial strategy, using different cases in the context of Events, Leisure, Tourism and the broader Creative Industries, to illuminate understanding.

Students will demonstrate an understanding of the broader field of research in Events, Leisure and Tourism by exploring the current and salient current issues of the sector. The outcome will be a high-level manuscript, itself the result of rigorous planning, substantial academic and professional research, high-level analysis, assimilation and interpretation of key information and statistics.Through independent research and their own motivation, students should develop an awareness of the importance of rigorous investigative techniques, standards of data collection and analysis in business decision making, applicable in the context of Events, Leisure, Tourism and the broader Creative Industries sector.