BSc (Hons) International Business Management (Top-up)

This final-year core module “Leading Innovation” aims to enable students to study and apply in practice:

• A range of leadership theories and techniques to critically evaluate and develop their own personal leadership style
• A range of leadership theories and techniques to critically evaluate contemporary innovation practice, and organisations in a range of industries engaged with innovation practice
• A range of innovation theories and techniques to critically evaluate contemporary innovation processes, and organisations in a range of industries that innovate

the synergies between leadership and innovation in a range of contexts

The Module will be based around two themes:

1. Theme 1: Leadership, where they will study, reflect on, and use leadership theories and techniques to assess and develop their own personal leadership style. By doing this, students will be closely engaging with and evaluating classic and contemporary theories, and directly applying the ideas from these theories to their own experience and ambitions.
2. Theme 2: Innovation, where they will study, analyse, and evaluate the innovation processes of selected organisations and industries (by critiquing, for example, Case Studies), and how innovation is achieved and operates within the contemporary economy (by critiquing, for example, classic and contemporary examples).

   In addition, students will study the synergies between leadership and innovation, an emerging area in academic research and in practice. By doing this, students will be closely engaging with and evaluating innovation practice and performance, informed by the leadership theories and techniques covered in Theme 1.

Each theme will conclude with an assignment: Theme 1 will conclude with a team-based formative assignment, and Theme 2 will conclude with a pairs-based summative assignment. Once complete, this Module aims to enable students to understand a long-term timeline. Firstly, students will ‘look back’ and be exposed to classic and contemporary leadership texts, so they can critically evaluate and develop their own personal leadership style.

Secondly, they will ‘look forward’ and critically evaluate how innovation can further emerge in the economy and society, and how contemporary and future organisations and industries can ensure sustainability through enhanced innovation, blended with enhanced organisational leadership.

This module explores a range of topics connected with working and managing across different social cultures. It examines cross-cultural management in both international and intra-national contexts, and draws on perspectives from social anthropology, social psychology, organisational behaviour and management theory.

This module builds upon the critical appraisal of the current global context in which businesses move operations and resources across the world. A critical review of recent trends in the world in which national borders are becoming tighter. Issues emerging from the growing economic interdependence worldwide – including long-term competitiveness and sustainable growth – which impact on business organisations are then examined focusing on the strategic and operational viewpoint.

The assessment will consist of a consultancy simulation where students will work together on researching and presenting concrete examples of challenges faced by managers operating internationally. The research will focus on industries evolving and expanding into the world’s emerging markets.

Students will be encouraged as much as it is possible to draw on knowledge and experience from their international peers to reflect on their learning experience and enhance employability.

This final-year core module “The Practice of Management” aims to enable students to:

•  study and apply a range of management theories and techniques to critically evaluating their personal development and management style
• study and apply a range of management theories and techniques to critically analyse large PLCs, plus to wider global issues.

The Module will be based around two themes:

1. Theme 1: Personal and Academic Development, where they will study, reflect on, and use management theories and techniques to assess their own qualities and career ambitions. By doing this, students will be closely engaging with and evaluating classic and contemporary theorists, and directly applying the ideas from these theorists to their own experience.
2. Theme 2: Professional Development, where they will study, analyse, and evaluate the management and performance of large corporations, and, looking ahead, consider these corporations in light of the UN’s Global Sustainability Goals 2030, justifying ways in which their selected PLCs will need to be strategically re-aligned and managed internally in order to contribute to these long-term external goals.

   By doing this, students will be closely engaging with and evaluating management and business strategy and performance, and creatively re-designing corporate strategy to contribute to wider social, political, and cultural objectives.

Each theme will conclude with an assignment: Theme 1 will conclude with an individual formative assignment, and Theme 2 will conclude with a pairs-based summative assignment. Once complete, this Module aims to enable students to understand a long-term time line.

Firstly, students will ‘look back’ and be exposed to classic and contemporary texts, theories, and techniques, which they will apply to their personal and professional development. Secondly, they will ‘look forward’ and evaluate how contemporary PLCs can contribute to future wider global socio-political objectives, namely the UN’s Global Sustainability Goals 2030, which will strengthen their professional development.

Marketing is an essential component of any organisation regardless of size and has application globally, helping an organisation to retain and recruit news customers and increase the scale of a business.

Marketing is focused on the customer and the value of the product offering to stimulate demand, while sales activities are designed to encourage customer purchase. Both functions need to be integrated within an organisation to improve business performance.

Global marketing helps an organisation to find and develop new market opportunities while maintaining its domestic market(s.)

This module is intended to allow students to focus and explore the key components and nature of marketing and sales in a global market.

The global events of 2019 demonstrate the key linkages and interdependence of markets and demonstrates the importance of designing, distribution and selling products/ services in markets around the world, while maintaining a home market.

The module aims to:

• Provide an understanding the role and importance of marketing and sales in a global setting.
• Explore a range of strategic choices available to organisations when seeking to expand globally.
• Provide an overview of marketing management in the ‘digital age’
• Explore the relationship and interdependence of marketing and sales
• Examine the impact of communication including digital applications to support product/service delivery in a global market.

This module enables students to acquire a systematic knowledge and understanding of the main theories, policies, issues and evidence in economic development with particular focus on emerging economies.

It develops students’ ability to apply economic principles and analysis in a variety of contexts in economic development and policy formulation.

It fosters an appreciation of the economic, social and political dimensions of development issues in an interdependent globalised world.

The module examines different perspectives on economic development and theories of economic growth and development. A range of sustainable development issues will be discussed: poverty, inequality, education, climate change, foreign aid, informal finance. Trade and comparative economic development in selected countries such as Russia, India and China are also examined

The Professional Consultancy / Project is a capstone module in which students will be required to undertake a business project aimed at enhancing their employability as well as providing a platform for further professional development.

This module requires students to undertake and write up an individual project that gives them the opportunity to not only consolidate their learning on the programme, but also to clearly apply their learning in a real-world context. Furthermore, it will provide students with the opportunity to showcase their professional competences built throughout the programme.

If in employment students may choose to use a work-based consultancy project (subject to agreement from their employer). Alternatively, they may choose a project which is research-based.

Students will also be required to present their project via an on-line presentation or podcast. This module gives them the opportunity to demonstrate their professional credibility and to use their academic, business and technical skills in a professional context.